How to Stay Up
when the Economy is Down!
Bienvenue a Paris
Las Vegas
October 23-25th 2008

Gain a strategic edge
on the competition !!!!

Discover new trends and strategies to strengthen your positioning in the market, reduce cost drivers and build agency long term loyalty and profitability by attending the APNA 2008 Conference in Las Vegas.

Thursday October 23, 2008
6PM-9:30pm

Opening Session & Cocktail Party

Join Robin Leach who will toast APNA’s 15th year celebrating agencies that are the best of the best. Come join the fun and network with old friends. Make new business friends and build your networking circles.

APNA’s newest product:
Placement Consultant Training Program

Barbara Marcus : Parents in a Pinch

Judi Merlin : A Friend of the Family

These two industry leaders will introduce the first program to train agency staffers.

This exciting new program includes everything a new hire needs to know to successfully place candidates with an agency’s clients.

Online vs. Brick & Mortar

Breedlove and Associates will present results of their customized APNA survey answering these questions:

• Is it really about price?
• ARE agencies losing clients to online job listing services?
• Why do nanny employers choose online listing services vs. brick and mortar agencies?

KEYNOTE SPEAKER
Differentiating Your Services From Online Job Listing Services and Competing with Low Priced Competitors

Power packed marketer Lou Bitonti believes you can “capture any customer,” and he spells out how in his book on the topic, “The Cosmic Spider Web”. Lou is best known for the marketing campaigns and customer loyalty programs he created for some of America’s biggest automotive companies.

Children’s Miracle Network Luncheon

When Lexy Capp told her colleagues on the APNA board of directors about her ]son's brain surgery and the support her family received from Children's Miracle Network, board members recognized a parallel between the two organizations. "Children's Miracle Network shares our goal of making a difference in families' lives," says APNA Philanthropic Committee Co-chair Claudia Kahn, "from here on out, we are donating a portion of all APNA dues to Children's Miracle Network." APNA will deliver its first check to Children's Miracle Network during Friday's lunch.

Choice of Estate Staffing or
On Call Services Seminars:

Estate Staffing:

Learn from the experts
how to add Household & Estate Staffing to your Nanny Agency

How many housekeepers does it take to clean a 30,000 square foot estate? Where do I find a household manager who can catalog fine art and antiques, manage a staff of 8, and cook breakfast for two, 5 days a week?

David Bertnick, President of IAPSP (International Association for Private Service Professionals) will speak on such topics as:

• formulas to calculate appropriate staffing levels
  for estates of all sizes
• skill sets and duties for estate staff members

Karen Ryan will share how she transformed Heartland Nannies into Estate Staffing by Heartland - maintaining her core nanny business but increasing sales 1000% by handling estate managers, household managers, private chefs, couples and personal assistants. Estate Staffing by Heartland is now an international, full-service private placement agency operating from a working ranch in Montana. Karen will share the story of her personal business growth over the last 20 years including how she recruits candidates.

Claudia Kahn - Her office in a Southern California beach community near Beverly Hills, gives a hint about the types of estates Claudia Kahn helps staff. The owner and founder of The Help Company will share how she expanded from nannies only to full-fledged estate staffing. The APNA board member is a champion of workers’ rights and will discuss techniques for getting employers to treat their household staff with respect.

Internet Recruiting & Job Boards to Attract Estate Clients & Staff
An agency owner and author of “The Insider’s Guide to Household Staffing,” former estate manager David Gonzalez created and runs EstateJobs.com – currently THE job board for high end private staffing. David applies the most current technology to what he calls “our little known industry,” and he knows what can help or hurt your business when recruiting over the Internet.

What do Estate Managers
want from agencies?

Thomas Miller, Estate Manager
Learn what Thomas knows after 25 years in the industry including more than a decade managing staff, events and travel for high-powered entrepreneurs in Naples, Florida.

He is currently a nationwide estate management consultant. One way he stays up on the latest trends is by managing the affairs of a prominent Las Vegas family.

On Call Services:

Five Ways to Increase Your On Call Business
in an Evolving Marketplace

In addition to a slowing economy nationwide, we are all facing a market filled with online competitors. More than ever, it is important to find smart ways to add value to your agency. Kathy Dupuy, president of Mom's Best Friend Austin, Houston and San Antonio, will provide you with ideas for increasing your business through differentiation, increased efficiencies, capitalizing on your existing strengths as a company, and creating partnerships. Lisa Vines, Mom's Best Friend’s vice president of operations, will also discuss maximizing your agency's sales by selecting and implementing a customer relationship management (CRM) software solution. She will explain how MBF customized a software program to accommodate and expand its on-call and long-term business in 4 Texas locations.

Corporate Emergency Back Up Care

Many agencies are now subcontracting with national companies to provide corporate backup care in their communities. If you want to get into the game, Parents in a Pinch Owner Barb Marcus can take you through the business decisions you have to make and can help you uncover the advantages and disadvantages to your agency.

On-Call Nanny Services

Teah Achman
Teah WILL tell how she built temporary services at Annie’s Nannies Household Staffing in Seattle from a small portion of the business to a major revenue stream. Teah readily admits trial and error played a part, but now she has the system streamlined to quickly identify nanny availability and help busy families get through childcare lapses.

Hotel Room Nanny Service

Rita Ferency
When it comes to serving the biggest hotels in the world, Rita Ferency of Nannies & Housekeepers USA has become known to concierges at the finest hotels as “Mama Rita”. Working with hotels and families who are visiting Las Vegas from all over the world requires attention to detail and marvelous people skills. Rita will be sharing the art of In Room Nanny Service for the hotels and what it takes to get both “thumbs up”.

Optional Networking Dinner

Catch up with friends you haven’t seen since last year and recap the day’s learning experience at Ricardo’s, an enchanting Mexican restaurant with authentic tiled floors and artwork. If you would like to attend, please e-mail APNA’s administrator at dduthweiler@comcast.net. $35 advance payment required by October 3rd. Transportation included. Payments are non-refundable.

Saturday October 25, 2008
8am to 5pm

Perceptions of Nanny Employers Agency
Experience from the Consumers’ Point of View

Breedlove & Associates

Knock-Your-Socks-Off Customer Service

As part of the team at The Resource Corner in San Francisco, Kitty Kotzebue leads training programs customized to pump up your staff and bring bottom line results - and her techniques can involve, humor, music and banana splits. Kitty specializes in winning strategies from the executive recruiting industry for the household staffing industry and can get your staff better prepared to cold call and recruit clients and candidates, as well as build long term relationships that feed your sales pipeline on an ongoing basis.

Your Agency’s Client Contract:
Protecting your Business and Your Bottom Line

Bob King, Esq. Founder of Legally Nanny and APNA’s General Counsel, will present an informative seminar covering all aspects of agency/client contracts.

This comprehensive workshop will include advice on essential terms, disclaimers, liability waivers, confidentiality requirements, employer disclosures, replacement policies and a host of other issues. King reviews contracts from agencies across the country and will provide real life examples of pros and cons in client contracts.

Power Marketing Luncheon

We’ll be learning through the lunch hour on Saturday, but there is a payoff. You’ll walk away with new ideas to boost profits, AND you could win a fabulous prize. Come to the table ready to talk about your business’ most successful marketing or advertising campaign and take home a prize just for sharing it with the group. Then, talk amongst your table mates while our panel of judges debates the best ideas. They will be rewarded with prizes, including the grand prize of a free 2009 APNA Conference registration.

Creating & Maintaining Loyalty

Ginger Swift will share her secrets of success for recruiting and retention. Her company, ABC Nannies & Domestics, Inc., started national, live-in placements this year. Despite the highest fees in her market AND competition from the Internet, ABC Nannies & Domestics has grown every year since its inception due to the loyalty of its clients, candidates and staff.

Based on her agency surveys, Ginger will share ideas on creating, developing and maintaining loyalty with everyone you need for a profitable business.

Out Think, Out Perform and Out Earn
Your Competition on the Web

Roger Hall, author of Top 37 Killer AdWords
Pay-Per-Click Secrets Exposed,
is a certified Google AdWords Professional. The techniques outlined in his book are based on successful results from hundreds of AdWords campaigns that have been tested by MindValley Labs. Roger has started four, successful companies (both on and offline) and understands what it takes to evolve from a start-up to a multi-national. He says you can’t do it without maximizing the psychological aspects of your keyword investments. Learn his “secrets” for convincing web-searching clients of your business’s value.

APNA Agency of the Year Dinner

Learn who will have bragging rights as APNA’s 2008 Agency of the Year, as well as enjoying some final moments of Las Vegas glamour by joining us for Saturday’s dinner at the eye-popping Liberace Museum. Tour “Mr. Showmanship’s” magnificent collection of pianos, cars, costumes and jewelry and say good bye to friends old and new. The event is being hosted by our angel sponsor Work Options Group so is free to all. If you would like to attend, please e-mail APNA’s administrator at dduthweiler@comcast.net by October 3rd.

2008 APNA Conference Sponsored by

Angel Sponsor

Sponsors
   

     

CLICK HERE for a full printable agenda for this year's conference.

Look what fun we've had in previous year's!

Conference 2007 - Conference 2006 - Conference 2005 - Conference 2004